Unique Customer Service Approach

About UCSA

Our research and data based methodology combined with precise execution puts companies of all sizes on a path to measurable and sustainable growth. We envision, define, architect, build, and deliver tailored marketing solutions that separate you from the crowd. We are able to manage your company’s entire marketing operation, or simply just assist in the areas where you need it most.


• Creative Brand Marketing
• Web Design & Marketing
• Social Media Management
• SEO and SEM
• Reputation Branding/Monitoring
• Direct Marketing
• Promotional Materials
• PPC, Ad serving campaigns
• Graphic Design & Print
• Video Production
• Sales Collateral Development
• Television, Radio & Media Purchasing
• Call Center Services
(Inbound, Outbound and Telemarketing)

Management Team

  • Michelle Miakos

    President & CEO

Michelle Miakos
President & CEO

Email: michelle@ucsaintl.com
Phone: 978-358-7648 (ext. 403)

Prior to founding UCSA, Michelle spent 23 years managing business and technical professions in commercial, private, government, and international sectors. As Senior Vice President for global business development at MEGA International, she was responsible for the strategic development of North and Latin American operations, fostering contract acquisitions with companies such as Nissan, Proctor & Gamble, Direct TV, and Morgan Stanley. Michelle’s favorite quote aptly describes her: “Sing like no one’s listening, love like you’ve never been hurt, dance like nobody’s watching, and live like it’s heaven on earth.”

  • Joseph Poirier


Joseph Poirier
Chief Operating Officer

Email: joe@ucsaintl.com
Phone: 978-358-7648 (ext. 406)

Joe’s entrepreneurial spirit and marketing skills fueled a prosperous Real Estate career in the Baltimore/Washington DC corridor. He’s a digital marketing geek whose forward thinking moved his offices into the digital age well ahead of others. With a multichannel background, Joe oversaw marketing operations for Web Health and Info TV studios successfully integrating wildly successful web/TV/direct marketing campaigns. Joe energizes the workplace spawning a fun and creative team atmosphere that feels like family. He is adamant about a healthy work life balance for everyone at UCSA. His love of sports is second only to his family.

Established in 2008, Unique Customer Service Approach (UCSA) International is a multi-faceted business development, marketing and sales company. Marketing is about influencing behavior by creating presence and awareness for your services. Our goal is to develop and deliver a uniquely tailored marketing plan for you – A succinct plan that will successfully brand your company by communicating your message in a way that defines your services and drives potential and existing clients toward a desired result. Our innovative Marketing Team will guide you through the process of uncovering your business objectives and generate ideas to help accomplish them.

  • Amanda Cote

    Senior Project Manager

Amanda Cote
Senior Project Manager

Email: amanda@ucsaintl.com
Phone: 978-358-7648 (ext. 3)

As a Social Media Strategist and Project Manager (and dog rescuer!), Amanda does more than hashtag and post pretty photos for our clients. She’s a communication student-turned-social media marketer, enthusiastic about how storytelling and creative content can grow brand awareness for businesses and drive revenue.

When she’s not working, you can find her adventuring with her boyfriend and their dog Scarlett, or spending time with her family in New Hampshire.

  • Director of Administration

Lynne Osborn
Administrative Advisor/Mentor

Email: lynne@ucsaintl.com

Lynne is our organizational genius. From human resources to office management, she is on top of every detail. Lynne serves as an administrative advisor and mentor, sharing her knowledge, experience and best practices with our team. Her input and advice assists us to maintain congruent and efficient processes throughout the company.   Lynne provides spirit and a real purpose to UCSA, inspiring us to be successful, so that we may give back to our community. Lynne is Australian born, has an amazing singing voice, and loves to dance and perform – look out Broadway!

Solutions are specifically designed and tailored for each client. We conduct a thorough research process, allowing us to create a marketing strategy and implementation process that fits within your budget and delivers consistent and professional messaging congruent with your business goals.

Developing a solid strategy and execution plan for your company takes talent, imagination and knowledge. It also takes a full understanding of your business model, processes and customers needs. At UCSA International we have a unique approach to doing business. We Envision, Define, Architect, Build and Deliver. We create the right message for the right target markets. It’s through this methodology that we can properly recommend a short and long term strategy, branding message, marketing direction and the appropriate media outlets to get messages communicated and heard.